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	<title>optimizersclub.com</title>
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		<title>Optimize Your Site Now</title>
		<description><![CDATA[It&#8217;s pretty simple, really. You&#8217;re handicapped. But don&#8217;t take that personally. I&#8217;m handicapped, too. And so is everyone else, when it comes to optimizing their websites. Look, the truth is that whether you&#8217;re an expert or a novice internet marketer, your website can perform better than it&#8217;s performing right now. And the other important truth [...]]]></description>
		<link>http://optimizersclub.com/blog/optimize-your-site-now-2/</link>
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		<title>SST00 &#8211; Optimizers Club Simple Split Testing Course START HERE</title>
		<description><![CDATA[Welcome to the Optimizers Club and the Simple Split Testing Course (SST). The course is presented as a series of videos. I feel that with audio and video together, I can teach better and explain more than I would be able to do with text on a printed page only. And there&#8217;s lots to know! [...]]]></description>
		<link>http://optimizersclub.com/blog/sst00-optimizers-club-simple-split-testing-course-start-here/</link>
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		<title>SST01 &#8211; Simple Split Testing Course Introduction</title>
		<description><![CDATA[This split test course comes in several modules, each with a video. This first video tells you exactly what we&#8217;ll cover in this course. // If, after watching this video, you&#8217;ve got any questions or comments about this module, leave a comment below. Otherwise, use the link below to go to the next lesson. Thanks, [...]]]></description>
		<link>http://optimizersclub.com/blog/sst01-simple-split-testing-course-introduction/</link>
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		<title>SST02 &#8211; Difference Between Offline and Online Businesses</title>
		<description><![CDATA[We have all been familiar with &#8216;offline&#8217; businesses our whole lives. But online businesses are different. Are they different in good ways or bad? And what&#8217;s the key difference that we, as online marketers, can leverage to our benefit? Watch this video to find out. var playerhost = (("https:" == document.location.protocol) ? "https://optimizers.s3.amazonaws.com/ezs3js/secure/" : "http://optimizers.s3.amazonaws.com/ezs3js/player/"); [...]]]></description>
		<link>http://optimizersclub.com/blog/sst02-difference-between-offline-and-online-businesses/</link>
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		<title>SST03 &#8211; Important Split Testing Words to Know</title>
		<description><![CDATA[With any new skill, you get a new vocabulary. It&#8217;s true with sports, it&#8217;s true with science, it&#8217;s true with hobbies, and it&#8217;s most certainly true with Internet Marketing. But split testing is a specific part of Internet Marketing, so this video will help to make sure you&#8217;ve got all the right words in your [...]]]></description>
		<link>http://optimizersclub.com/blog/sst03-important-split-testing-words-to-know/</link>
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		<title>SST04 &#8211; Six Rules of Split Testing</title>
		<description><![CDATA[As with any new skill, there are rules. Violating these rules won&#8217;t get you kicked out of the Optimizers Club, but if you don&#8217;t follow these rules, you&#8217;ll soon discover that your test results aren&#8217;t accurate, you are testing the wrong way, the tests don&#8217;t give you answers that help, or that you&#8217;re getting frustrated. [...]]]></description>
		<link>http://optimizersclub.com/blog/sst04-six-rules-of-split-testing/</link>
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		<title>SST05 &#8211; Why Split Test?</title>
		<description><![CDATA[Why do we split test? What could we possibly hope to learn that we don&#8217;t already know? Watch this video to find out. var playerhost = (("https:" == document.location.protocol) ? "https://optimizers.s3.amazonaws.com/ezs3js/secure/" : "http://optimizers.s3.amazonaws.com/ezs3js/player/"); document.write(unescape("%3Cscript src='" + playerhost + "flv/D6EC54BE-DFB8-2CC1-B99FF76EB19A1169.js' type='text/javascript'%3E%3C/script%3E")); If, after watching this video, you&#8217;ve got any questions or comments about this module, leave [...]]]></description>
		<link>http://optimizersclub.com/blog/sst05-why-split-test/</link>
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		<title>SST06 &#8211; Achieving Dramatic Improvement</title>
		<description><![CDATA[Okay, so you know now that you can increase your conversions by a few percentage points here and there. But is that all there is? Even with Simple Split Testing, there are dramatic, and even magical possibilities. This video explains what they are, and how to achieve them . // If, after watching this video, [...]]]></description>
		<link>http://optimizersclub.com/blog/sst06-dramatic-improvement/</link>
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		<title>SST07 &#8211; What to test</title>
		<description><![CDATA[How many different things are there on a web page for you to test? Two? Three? 12? Some can make a big change in your conversions, and some not so much. But there&#8217;s something else you need to consider when deciding what to test. This video explains the best things to test, and the trade-offs [...]]]></description>
		<link>http://optimizersclub.com/blog/sst07-what-to-test/</link>
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		<title>SST08 – Advanced Split Test Preview</title>
		<description><![CDATA[So far, we&#8217;ve been talking about simple split testing, which means that we&#8217;re testing one thing that varies between two or more different pages. It&#8217;s also called A/B testing (or A/B/C testing if you&#8217;re testing one thing across three pages). But there&#8217;s something beyond Simple Split Testing that you should know about. This video will [...]]]></description>
		<link>http://optimizersclub.com/blog/sst08-%e2%80%93-advanced-split-test-preview/</link>
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