optimizersclub.com

Optimize Your Site Now

Mark Widawer — Mon, 01 Nov 2010 23:37:34 +0000

It’s pretty simple, really.

You’re handicapped.

But don’t take that personally. I’m handicapped, too. And so is everyone else, when it comes to optimizing their websites.

Look, the truth is that whether you’re an expert or a novice internet marketer, your website can perform better than it’s performing right now. And the other important truth is that you can’t possibly think of every way to make it perform better.

So you need help.

And that’s what the OptimizersClub is all about.

It’s a website designed to get you more new, fresh ideas for how to improve your website than has ever been possible before.

You’ll also get access to Mark Widawer’s Simple Split Testing course, where you’ll discover how to set up and run your own split test — even if you’ve never run one before.

Plus you’ll have access to other important optimization articles, teleseminars and webinars.

And all of this…is absolutely FREE to you during our beta testing period.

Join now by entering in your name, email address and website URL you want to improve in the form on this page.

More success, and a better website, start just minutes from now.

Use the form at the top of this page (right side) to Join Now!

SST00 – Optimizers Club Simple Split Testing Course START HERE

Mark Widawer — Mon, 01 Nov 2010 20:34:34 +0000

Welcome to the Optimizers Club and the Simple Split Testing Course (SST).

The course is presented as a series of videos. I feel that with audio and video together, I can teach better and explain more than I would be able to do with text on a printed page only.

And there’s lots to know!

The videos start with some background information about split testing. We’ll cover the difference between online businesses and offline business. We’ll then make sure you’ve got a firm grip on the words you’ll need to know in order to make sense of everything.

And of course, there are some rules about split testing — even simple split testing — that you need to know. We’ll talk about why split testing is so important to you, and what kinds of dramatic improvements you can create, even with simple split testing.

But we’ll talk about Advanced Split Testing anyway, and explain its advantages for when you’re ready to step up to that level. We’ll then cover four split testing tools you can use, and point out the differences between them, and then recommend which one you probably ought to use.

You might be thinking that the reason to run a split test is just to sell more stuff, and that’s certainly one major benefit. But that’s not the only reason to run a test — or even the best reason. So we’ll talk about what that “best” reason is.

I’ll then preview a live split test, and let you know exactly what’s going to happen. I’ll then show you exactly how to set a live split test, then run it, and wrap it up by reviewing the results.

Understanding what the results mean, and knowing when and how to end the test important. And at present, that’s the end of the course.

Before you start the course, you might find it helpful to download and print out the Powerpoint slides from the lessons. Each slide has space next to it for note-taking, which my Beta Testers told me was especially helpful when taking the course.

Right-click to print the Simple Split Testing course notes.

You’ll find all of the videos listed in the sidebar to your right. It’s best to watch them in order.

Each video is presented in its own blog post. That means there’s a spot to comment on each video. And that’s exactly what you should do. If you’ve got ANY questions, post them there. Another Optimizers Club member, a member of my staff, or I will do our best to answer your question.

If, after watching this video, you’ve got any questions or comments about this module, leave a comment below. Otherwise, use the link below to go to the next lesson.

Thanks,

-Mark

Your Next Lesson: Split Testing Course Lesson 1: Introduction
Or view the Split Testing Course Lesson List here.

SST01 – Simple Split Testing Course Introduction

Mark Widawer — Mon, 01 Nov 2010 20:33:45 +0000

This split test course comes in several modules, each with a video. This first video tells you exactly what we’ll cover in this course.

If, after watching this video, you’ve got any questions or comments about this module, leave a comment below. Otherwise, use the link below to go to the next lesson.

Thanks,

-Mark

Your Next Lesson: Split Testing Course Lesson 2: The Difference Between Offline and Online Businesses
Your Previous Lesson: Split Testing Course Overview
Or view the Split Testing Course Lesson List here.

If this is the first page of the split testing course that you’ve seen, be sure to start at the beginning of the split testing course so you get the entire course, in order.

SST02 – Difference Between Offline and Online Businesses

Mark Widawer — Mon, 01 Nov 2010 20:33:13 +0000

We have all been familiar with ‘offline’ businesses our whole lives. But online businesses are different. Are they different in good ways or bad? And what’s the key difference that we, as online marketers, can leverage to our benefit?
Watch this video to find out.

If, after watching this video, you’ve got any questions or comments about this module, leave a comment below. Otherwise, use the link below to go to the next lesson.

Thanks,

-Mark

Your Next Lesson: Split Testing Course Lesson 3: Important Split Testing Words to Know
Your Previous Lesson: Split Testing Course Lesson 1: Introduction
Or view the Split Testing Course Lesson List here.

If this is the first page of the split testing course that you’ve seen, be sure to start at the beginning of the split testing course so you get the entire course, in order.

SST03 – Important Split Testing Words to Know

Mark Widawer — Mon, 01 Nov 2010 20:31:25 +0000

With any new skill, you get a new vocabulary. It’s true with sports, it’s true with science, it’s true with hobbies, and it’s most certainly true with Internet Marketing. But split testing is a specific part of Internet Marketing, so this video will help to make sure you’ve got all the right words in your vocabulary so you can make the best use of the rest of this course.

If, after watching this video, you’ve got any questions or comments about this module, leave a comment below. Otherwise, use the link below to go to the next lesson.

Thanks,

-Mark

Your Next Lesson: Split Testing Course Lesson 4: Six Rules of Split Testing
Your Previous Lesson: Split Testing Course Lesson 2: The Difference Between Offline and Online Businesses
Or view the Split Testing Course Lesson List here.

If this is the first page of the split testing course that you’ve seen, be sure to start at the beginning of the split testing course so you get the entire course, in order.

SST04 – Six Rules of Split Testing

Mark Widawer — Mon, 01 Nov 2010 20:30:55 +0000

As with any new skill, there are rules. Violating these rules won’t get you kicked out of the Optimizers Club, but if you don’t follow these rules, you’ll soon discover that your test results aren’t accurate, you are testing the wrong way, the tests don’t give you answers that help, or that you’re getting frustrated. How can that be? Check out this video to find out.

If, after watching this video, you’ve got any questions or comments about this module, leave a comment below. Otherwise, use the link below to go to the next lesson.

Thanks,

-Mark

Your Next Lesson: Split Testing Course Lesson 5: Why Split Test
Your Previous Lesson: Split Testing Course Lesson 3: Important Split Testing Words to Know
Or view the Split Testing Course Lesson List here.

If this is the first page of the split testing course that you’ve seen, be sure to start at the beginning of the split testing course so you get the entire course, in order.

SST05 – Why Split Test?

Mark Widawer — Mon, 01 Nov 2010 20:30:35 +0000

Why do we split test? What could we possibly hope to learn that we don’t already know? Watch this video to find out.

If, after watching this video, you’ve got any questions or comments about this module, leave a comment below. Otherwise, use the link below to go to the next lesson.

Thanks,

-Mark

Your Next Lesson: Split Testing Course Lesson 6: Dramatic Improvement
Your Previous Lesson: Split Testing Course Lesson 4: Six Rules of Split Testing
Or view the Split Testing Course Lesson List here.

If this is the first page of the split testing course that you’ve seen, be sure to start at the beginning of the split testing course so you get the entire course, in order.

SST06 – Achieving Dramatic Improvement

Mark Widawer — Mon, 01 Nov 2010 20:29:39 +0000

Okay, so you know now that you can increase your conversions by a few percentage points here and there. But is that all there is? Even with Simple Split Testing, there are dramatic, and even magical possibilities. This video explains what they are, and how to achieve them .

If, after watching this video, you’ve got any questions or comments about this module, leave a comment below. Otherwise, use the link below to go to the next lesson.

Thanks,

-Mark

Your Next Lesson: Split Testing Course Lesson 7: What to test
Your Previous Lesson: Split Testing Course Lesson 5: Why Split Test
Or view the Split Testing Course Lesson List here.

If this is the first page of the split testing course that you’ve seen, be sure to start at the beginning of the split testing course so you get the entire course, in order.

SST07 – What to test

Mark Widawer — Mon, 01 Nov 2010 20:29:19 +0000

How many different things are there on a web page for you to test? Two? Three? 12? Some can make a big change in your conversions, and some not so much. But there’s something else you need to consider when deciding what to test. This video explains the best things to test, and the trade-offs for testing them.

If, after watching this video, you’ve got any questions or comments about this module, leave a comment below. Otherwise, use the link below to go to the next lesson.

Thanks,

-Mark

Your Next Lesson: Split Testing Course Lesson 8: Advanced Split Test Preview
Your Previous Lesson: Split Testing Course Lesson 6: Dramatic Improvement
Or view the Split Testing Course Lesson List here.

If this is the first page of the split testing course that you’ve seen, be sure to start at the beginning of the split testing course so you get the entire course, in order.

SST08 – Advanced Split Test Preview

Mark Widawer — Mon, 01 Nov 2010 20:28:51 +0000

So far, we’ve been talking about simple split testing, which means that we’re testing one thing that varies between two or more different pages. It’s also called A/B testing (or A/B/C testing if you’re testing one thing across three pages). But there’s something beyond Simple Split Testing that you should know about. This video will explain it all to you.

If, after watching this video, you’ve got any questions or comments about this module, leave a comment below. Otherwise, use the link below to go to the next lesson.

Thanks,

-Mark

Your Next Lesson: Split Testing Course Lesson 9: Four Split Testing Tools
Your Previous Lesson: Split Testing Course Lesson 7: What to test
Or view the Split Testing Course Lesson List here.

If this is the first page of the split testing course that you’ve seen, be sure to start at the beginning of the split testing course so you get the entire course, in order.