The first thing you should know about Google’s Website Optimizer is that it’s another quality tool from Google. It was originally designed to help Google’s Adwords advertisers maximize their conversions so that they could get more bang for their Adwords buck.
As good as the tool is, what you’ll discover is that the one thing that Google’s Website Optimizer does best is to maximize how much you spend on Adwords.
GWO has two separate ways it can run a test for you. The first is a simple split test mode, or what they call A/B split testing. With A/B split testing you are going to test one page against another page.
Basically, you’ll test two different pages. The first page is your current page — the one you’re already sending traffic to. The second one is Read more
One of the more advanced split testing tools ever created is called Split Test Accelerator. And while Google’s Website Optimizer is a competent testing tool (and free, too!), it’s not really very “optimized” on its own.
In other words, if you want to run a multivariate test with 4 factors, each with 3 options, GWO will dynamically create about 81 different web pages to test — and send enough traffic to all of them in order to fully test them all.
Let’s say you were going to take Google’s general advice that you need 100 actions to a winning web page in order to declare a winner. And let’s say you were testing a sales page with a conversion rate of about a half percent, and were hoping to double your conversion rate to one percent.
That means you’re going to need 10,000 visitors to each page in order to find a winner. With 81 total pages to test, that 810,000 visitors.
How long will it take you to get Read more