SST00 – Optimizers Club Simple Split Testing Course START HERE

Welcome to the Optimizers Club and the Simple Split Testing Course (SST).

The course is presented as a series of videos. I feel that with audio and video together, I can teach better and explain more than I would be able to do with text on a printed page only.

And there’s lots to know!

The videos start with some background information about split testing. We’ll cover the difference between online businesses and offline business. We’ll then make sure you’ve got a firm grip on the words you’ll need to know in order to make sense of everything.

And of course, there are some rules about split testing — even simple split testing — that you need to know. We’ll talk about why split testing is so important to you, and what kinds of dramatic improvements you can Read more

SST01 – Simple Split Testing Course Introduction

This split test course comes in several modules, each with a video. This first video tells you exactly what we’ll cover in this course.
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SST02 – Difference Between Offline and Online Businesses

We have all been familiar with ‘offline’ businesses our whole lives. But online businesses are different. Are they different in good ways or bad? And what’s the key difference that we, as online marketers, can leverage to our benefit?
Watch this video to find out.
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SST03 – Important Split Testing Words to Know

With any new skill, you get a new vocabulary. It’s true with sports, it’s true with science, it’s true with hobbies, and it’s most certainly true with Internet Marketing. But split testing is a specific part of Internet Marketing, so this video will help to make sure you’ve got all the right words in your vocabulary so you can make the best use of the rest of this course.
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SST04 – Six Rules of Split Testing

As with any new skill, there are rules. Violating these rules won’t get you kicked out of the Optimizers Club, but if you don’t follow these rules, you’ll soon discover that your test results aren’t accurate, you are testing the wrong way, the tests don’t give you answers that help, or that you’re getting frustrated. How can that be? Check out this video to find out.
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SST05 – Why Split Test?

Why do we split test? What could we possibly hope to learn that we don’t already know? Watch this video to find out.
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SST06 – Achieving Dramatic Improvement

Okay, so you know now that you can increase your conversions by a few percentage points here and there. But is that all there is? Even with Simple Split Testing, there are dramatic, and even magical possibilities. This video explains what they are, and how to achieve them .
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SST07 – What to test

How many different things are there on a web page for you to test? Two? Three? 12? Some can make a big change in your conversions, and some not so much. But there’s something else you need to consider when deciding what to test. This video explains the best things to test, and the trade-offs for testing them.
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SST08 – Advanced Split Test Preview

So far, we’ve been talking about simple split testing, which means that we’re testing one thing that varies between two or more different pages. It’s also called A/B testing (or A/B/C testing if you’re testing one thing across three pages). But there’s something beyond Simple Split Testing that you should know about. This video will explain it all to you.
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SST09 – Four Split Testing Tools

So let’s say you’ve decided to do some simple split testing. How are you going to do that? Are you going to somehow manually control which pages people see, 24 hours a day? LOL. Of course not. There are lots of good split testing tools available to you. Some are cheap, some are expensive. We’ll examine four split testing tools in this video.
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